Digital Marketing + Social Media Coordinator

/ Full Time

Description :

The Digital Marketing + Social Media Coordinator will support the creation, publication, monitoring, and management of the social media account for Cranbrook Art Museum, and assist with social media management for Cranbrook Academy of Art. This position will serve as a “chief storyteller,” sharing insights and information about Cranbrook Art Museum with the goal of creating awareness, interest and traffic for exhibitions and programming. 

In the Digital Marketing role, this individual will be part of a communications team that assists with digital promotion of the MFA programs at Cranbrook Academy of Art and exhibitions and programming at Cranbrook Art Museum through a variety of communication channels, including digital advertising, targeted email campaigns, and website content creation.

Responsibilities Include:

  • Working with the Director of Communications and Communications staff, develop a comprehensive social media strategy for Cranbrook Art Museum that includes engaging social media campaigns highlighting exhibitions and collections to expand public awareness of the museum and drive visitor traffic.
  • Through the Art Museum’s social media channels, promote the museum’s educational programs and camps, with the goal of increasing participation and enrollment. Promote the public programs of the museum to garner awareness and attendance.
  • Work closely with curators and educators to develop content for the Art Museum. Advise on, conduct research, and help develop audio and video content for the Art Museum.
  • Create and schedule content across all Cranbrook Art Museum social platforms.
  • Analyze social media metrics and generate reports to establish benchmarks and inform strategy across all social media channels.
  • Monitor and respond to social media channel comments across all Cranbrook Art Museum channels.
  • Produce the Cranbrook Art Museum electronic monthly newsletter, What’s Next.
  • In conjunction with the Marketing and Communications team, maintain the calendar listings for Cranbrook Art Museum, ensuring that all events are posted on social media channels, websites, and listed in community calendars.
  • As part of the Communications team, assist the with social media management of the Cranbrook Academy of Art social media channels, particularly during the recruitment season (late summer through early winter).
  • Work with the Director of Communications and Communications staff to identify and develop other digital communications strategies, such as targeted email campaigns and paid digital placements for both Cranbrook Art Museum and Cranbrook Academy of Art. 
  • Keep abreast of the latest developments and best practices of social media and other digital engagement.
  • In conjunction with the Director of Communications and Communications Staff, assist with content updates to the websites of Cranbrook Art Museum and Cranbrook Academy of Art, and ensure information is kept current; suggest improvements as appropriate. 
  • Attend regular staff meetings of the Art Museum and as needed for the Art Academy; meet with constituents as needed to gather information and present designs.
  • Maintain attendance, punctuality, and performance standards set forth in Cranbrook’s employee handbook.
  • The position is expected to handle multiple projects, meet deadlines and operate with a high degree of professionalism and independence while informing the Director of Communications of status on all projects at regularly established intervals.
  • Supervisory Responsibilities: Coordinates the services of other designers, photographers and other vendors in the production of social media content.  Works closely with a variety of Academy and Museum staff to edit and proofread social media content before posting.

Requirements:

The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Knowledge and Experience:

  • A bachelor’s degree is required, with 1–3 years of experience in social media, preferably in the arts and culture field.
  • Experience in developing social media campaigns and strategy, preferably in the not-for-profit sector.
  • Excellent writing and proofreading abilities
  • Strong research skills
  • Experience and fluency in social media platforms Instagram, Facebook and Twitter required. Experience with additional platforms and Sprout Social (or other social management tools) highly desired. 
  • Working knowledge of image and video editing required; experience with motion graphics software a plus. 
  • Experience with Paid Social, Facebook Business Manager, Twitter Analytics required.  
  • Prior knowledge, interest, and/or experience in contemporary art, craft, design, and architecture is preferred. 
  • Apple Macintosh proficiency required. Proficiency with Adobe Creative Suite programs including InDesign, Illustrator, and Photoshop desired.  
  • Working knowledge of WordPress, the platform used for both the Academy and Art Museum websites, is preferred.
  • Experience with Google Analytics, Google AdWords desired.
  • A valid Michigan driver’s license with satisfactory driving record is required.

Communication Skills: Excellent organizational and oral/written communication skills are required. Writing, editing and copy-editing skills are mandatory. Must be adept at presenting complex ideas and concepts eloquently in writing. The person also must have a strong demonstrated ability to understand, speak, and write English. 

Independent Judgement/Problem Solving:  The problems that this position will handle can be complex in nature.  The individual will be required to develop recommendations for coordinating the development of content and communications for the Academy and Museum websites and all social media channels. The individual must be able to perform daily tasks associated with the publication of content for multiple social media channels. The individual will be tasked with developing a cohesive social media strategy for the Art Museum and must be adept at seeking out content by visiting studio spaces and independently interacting with Art Museum and Academy staff, faculty and students. An outgoing, curious nature is encouraged. The ability to work both independently and collaboratively is needed.

Work Complexity: This position requires complex problem-solving skills, ability to monitor and manage budgets, facility to engage external vendors and internal constituents, and to prioritize projects to meet tight deadlines. The individual will be required to lead/direct projects in an effort to meet the goals and objectives of Academy and Museum communications.  In addition, the position will involve individuals at all levels and across divisions at Cranbrook Academy of Art and Art Museum.  The position requires a combination of organizational skills for coordinating and prioritizing content submitted by multiple departments.  Ability to work under tight deadlines with quick turnaround time.

Creativity/Innovation: Creativity will be required on an ongoing basis as this position will be expected to design, develop, and edit content for communications covering a large range of topics and formats.  This position requires a high level of creativity in designing and developing content with expert knowledge of social media platforms and web-based communications protocols.

Physical Demands: The ability to see, hear, speak and understand English and to use a computer. This position will require moving across all parts of the Cranbrook campus with regularity. 

Work Environment: The work is performed in an office with appropriate computer equipment to handle the creative aspects of the job. Some evening and weekend hours are required to document special events, such as exhibition openings, student activities, and fundraisers.

Application

To apply, download the Cranbrook Employment Application Form.

Download Application

Completed materials should be sent to humanresources@cranbrook.edu

Visitor Services Representative

/ Part Time

Description :

Part-time positions, working less than 20 hours per week.

Provide enthusiastic customer service to all museum visitors and constituents, help create a welcoming educational environment, ensure protection of works on display in the galleries, and support Visitor Service Supervisor roles and museum operations as necessary.

Responsibilities Include:

· Welcome and engage Museum visitors and constituents, orientate them to the Museum facility and introduce current exhibitions and programs. This includes visitors to the museum, campus, public programs, and private groups. Look for opportunities for further engagement, exceeding expectations of routine customer service.

· Perform the role of Gallery Educator circulating through the galleries, engaging visitors in dialogue when appropriate, provide information on the exhibition, artists and campus history, while monitoring of security issues pertaining to the artwork and visitor surroundings. Stay current with changing gallery and exhibition information. Know key talking points about artworks and artist featured in the galleries.

· Go out of your way to be helpful and informative to visitors about facilities at the museum and on campus. This includes institutional history, wayfinding, and information about current and upcoming exhibitions and programming.

· Must be comfortable standing and walking in the galleries whenever visitors are present during extended shift.

· Must be able to perform basic operations through the point of sale at the front desk and perform duties related to shop sales, including the accurate entry of all visitor information and fees collected into the Museum’s admission system.

· Sell museum memberships, process applications and be knowledgeable about the benefits of membership in the Art Museum.

· Answer Visitor Services front desk telephone and email address, and provide accurate information.

· Keep Museum lobby, reception desk, storage areas, and galleries clean and orderly.

· Must be physically able to navigate multiple levels and safely move visitors with handicapped restrictions or strollers into and out of the Museum through the elevator.

· Be aware of emergency and security procedures at the Art Museum and implement when necessary. Communicate with CEC Security as needed.

· Follow appropriate opening and closing procedures as assigned, including peristyle and grounds set up, and monitoring daily museum inventory checklist procedures.

· Maintains attendance, punctuality, and performance standards set forth in Cranbrook’s employee handbook with adherence to dress code policy.

· Perform other duties as assigned.

Requirements:

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE AND EXPERIENCE: High School Diploma required (BFA or MFA strongly preferred). Customer service experience required. Ability to work with the public, school personnel, students, and volunteers with ease and enthusiasm. Willingness to work flexible hours, including evenings and weekends. Computer experience required; additional training on specialized software is provided. Ability to manage several projects simultaneously.

 

Application

To apply, download the Cranbrook Employment Application Form.

Download Application

Completed materials should be sent to humanresources@cranbrook.edu.

Cranbrook Academy of Art Statement of Non-Discrimination:
Cranbrook is an equal opportunity employer and welcomes a diverse work environment. Cranbrook Academy of Art does not discriminate on the basis of race, color, national origin, religion, creed, sex, height, weight, marital status, disability, veteran status, age, sexual orientation, gender identity, genetic information, or any other basis prohibited by local, state or federal law in its programs and activities.